The Wooden Soldiers "Hippies,Punks and Rubbermen". Both records received good reviews and some notoriety. For the next year the label worked to promote these releases and to establish a distribution network.
In the Summer of 1988 Go Go signed an exclusive distribution deal with upstart distributor Rough Trade. Rough Trade America was an extension of the influential and succesful Rough Trade UK which had started the indy movement in the UK. The distribution deal allowed the label to sign more bands and the result was the 1989 release of Spiral Jetty's third record "Dogstar" and the Vestrymen's first self titled record.. Spiral Jetty hailed from New Brunswick, NJ and were following in the footsteps of such bands as The Feelies (the Feelies produced the first Spiral Jetty Record) and Sonic Youth.
The Vestrymen were a classic acid influenced pop band from Amherst, Ma.
With the financial backing of Rough Trade, Go Go set about to sign new bands and expand its horizons beyond the New Jersey Underground scene. 1990 was planned to be the best year yet for the label. In the Spring Go Go released Tiny Lights "Hot Chocolate Massage".
Again Tiny Lights were a New Jersey band, but their previous releases on a major label and their constant touring gave them a higher profile than previous releases. "Hot Chocolate Massage" met with raves from the press and received extensive college radio play. Along with the album release Go Go released its first video for the Tiny Lights song "Big Straw Hat". The video was immediately added to MTV's 120 minutes.
It was during this period that Jean Farrel Miles started to do all of the label's album art. Jean had been the designer for many Rough Trade projects as well as many other New York based labels. It was also around this time that Jeff Raspe came to work for the label. Jeff first signed on as an underpaid intern and then in the grand tradition of the music business, an unpaid employee.
The Summer of 1990 was to be the golden age of the label. Owner Brad Morrison started to negotiate overseas licenses from established English labels and signed the bands Black Sun Ensemble and Phish. As fall approached rumblings of trouble were heard at Rough Trade. At this point Go Go had become one of the only labels with both an exclusive distribution deal and a positive balance owed at Rough Trade. In September Go Go released "Black Sun Ensemble's"Tragic Magic" and Phish's "Lawn Boy" albums. 
To the consernation of rock critics both records started to sell briskly. Phish in particular were hated by the music biz establishment who all took time out their "busy" days to phone the label and tell them the record was "shit". As the fall leaves turned it became obvious that the Phish record was destined to be the label's first "hit". Suddenly the music impressarios all called to say that they had changed their mind, "Lawn Boy" was not "Shit" it was now "a fluke". At Go Go we were all avid fishermen and we wondered aloud why Phish were being compared to a flat sea dwelling fish. Eventually we concluded that the industry dudes were mixed up by the band's name.
As Phish started to sell out theaters across the USA Rough Trade announced that they had "miscalculated" and would now be going bankrupt! Go Go was in a very tight spot. The lawyer appointed by the court unilaterally decided that we owed Rough Trade money (wholly untrue) and seized our masters. To add insult to injury he then sold all of our existing stock to a cut out house for ten cents a piece. In a matter of weeks we had effectively been put out of business by the "good" intentions of a bankruptcy lawyer. A year later we received a really nice cactus and a check for $700.00. Somehow this didn't make us feel much better.
The forced bankruptcy hurt all the bands on the label, most notably Phish. To make up for this, and at their request, we sold them back their rights to their first record. This record has subsequently been issued on Elecktra with both the Go Go and Phish logos.
Around this time (summer of 1991) label owner Brad Morrison threw up his hands and said "I'll never own a label again!" The original financing of the label and the bankruptcy battle had taken heavy financial toll and Go Go found itself unable to continue........